Clients

UniDry is the number one diaper brand in Cambodia made from international material with USA, Europe, and Japan. It is designed to be ultra-soft, super-absorbent, flexible waistband, and lightly refreshing. There is no better choice than Unidry Diapers for the little ones who are full of energy all day long.

The Challeges

In 2020, the first wave of the pandemic hit, causing issues across the economy, traffic in businesses, and everything stuck. Some of the larger enterprises will have to shut down for a while, while other small businesses failed. Same as UniDry and other family products, sales volume has dropped dramatically. To push sales and gain marketing share, UniDry decided to run 10 Gold Promotion.

Task

With One Key Communication Message “Buy UniDry to Get 10 Gold”, The Digital and Media Campaign are fully managed by Big8 from scratch storyboard of TVC to 6 month social media management. By managing this campaign including social media monitoring, digital ads and media buying, content and video review, Big8 helped UniDry to achieve its 2020 sales target with over 100%.

TV Commercial

Digital
Marketing Campaign

TV live & events

VR Game

What criteria do we use to select the winners? The data we gathered from UniDry Cambodia Page’s message box for each stage will be printed and placed in a lucky draw box to be chosen by UniDry Cambodia's top executive. We held the event inside Hang Meas HDTV Program and Live Streamed it on UniDry Cambodia Facebook Page to avoid bringing the audience together, which could lead to covid conflict

The results

As a result, we received roughly 70k tickets in total, and we were able to engage more clients, both existing and new, to purchase our product. They not only get to participate in the event, but they also learn about UniDry's quality.

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