UNIDRY CAMBODIA
Role:
Marketing Campaign
Industry:
Baby
Duration:
22 weeks
UniDry is the number one diaper brand in Cambodia made from international material with USA, Europe, and Japan. It is designed to be ultra-soft, super-absorbent, flexible waistband, and lightly refreshing. There is no better choice than Unidry Diapers for the little ones who are full of energy all day long.
In 2020, the onset of the pandemic created widespread economic disruptions, halting business operations and severely impacting sales across industries. Both large and small businesses faced unprecedented challenges, with some shutting down temporarily and others forced to close permanently. Like many companies, UniDry experienced a significant drop in sales volume during this period. To counteract this decline and regain market share, UniDry launched the 10 Gold Promotion as a strategic effort to boost sales and re-engage customers.
Key Points:
1. Pandemic Disruptions: The first wave of the pandemic in 2020 caused economic slowdowns, reduced traffic for businesses, and stalled many industries.
2. Sales Decline: UniDry, along with other family product brands, saw a dramatic reduction in sales volume during this time.
3. Strategic Response: To address the downturn, UniDry implemented the 10 Gold Promotion, aimed at pushing sales and reclaiming lost market share.
This introduction and breakdown highlight the business’s response to the challenges posed by the pandemic.
With One Key Communication Message “Buy UniDry to Get 10 Gold”, The Digital and Media Campaign are fully managed by Big8 from scratch storyboard of TVC to 6 month social media management. By managing this campaign including social media monitoring, digital ads and media buying, content and video review, Big8 helped UniDry to achieve its 2020 sales target with over 100%.
What criteria do we use to select the winners? The data we gathered from UniDry Cambodia Page’s message box for each stage will be printed and placed in a lucky draw box to be chosen by UniDry Cambodia's top executive. We held the event inside Hang Meas HDTV Program and Live Streamed it on UniDry Cambodia Facebook Page to avoid bringing the audience together, which could lead to covid conflict
The launch of the Aura Vault website was met with enthusiastic response from fans, contributing to increased engagement and merchandise sales. The site’s intuitive design and interactive features have strengthened the band’s connection with their audience. Key metrics such as website traffic, user engagement, and online sales have shown significant improvement since the launch.
UniDry updating digital has been so convenient to the customers in many ways. Additionally, they learn tips to take care of their babies as well as themselves, the quality and the detail of the product, new updates about events and contests. Furthermore, the brand builds more awareness and reaches their wide range target audience.
