GRAB
Role:
Digital Marketing, Event Launch, Event Campaign
Industry:
Delivery
Duration:
22 weeks
Grab, Southeast Asia’s leading super-app, has significantly expanded its presence in Cambodia, a homegrown tech platform specializing in food delivery, ride-hailing, and booking services. On 28 May 2024, Grab hosted Grab Illuminated Night, an exclusive event accompanied by a marketing campaign aimed at increasing exposure for the new brand ambassador.
To make sure everything goes smoothly within the three-week timeline—including digital and physical artwork, production, pre-campaign launch, agenda planning, event setup, and stakeholder coordination—BigEight will work closely with the Grab Team every step of the way. This way, we can stay aligned, manage tasks efficiently, and keep the momentum going from start to finish.
We support Grab with all design artwork, both digital and physical, as well as event management and marketing campaigns for the pre-event, during the event, and post-event phases.
As a Marketing Agency BIGEIGHT team, we intended to have a marketing campaign that went viral and created organic exposure as the beginning of our campaign in order to promote the two TV commercials as the next stages for Grab.
BIGEIGHT Marketing Agency Team is working closely with the Grab Team to launch the new brand ambassador, La Cima Cartel Team, to help introduce and amplify the brand’s presence to all Grab users.
We have designed and developed one of the best looking profile company websites. TrueMoney profile company website is coming up with a beautiful UI design and sustainable development. TrueMoney client can look into TrueMoney service and information which make their client gain trust from the company with sufficient information provided by TrueMoney in their website. Importantly, the TrueMoney website makes every user fall in love with the UX/UI design.
We’re also managing the full event flow for ‘Grab Illuminated Night,’ making sure everything from the program schedule to the on-ground setup goes smoothly and delivers a great experience.
orking with Grab on the ‘Grab Illuminated Night’ campaign has been an inspiring and rewarding journey. Our shared passion for impactful storytelling, thoughtful design, and smooth execution has made this collaboration truly special.
From planning the flow to managing every detail on the ground, the synergy between BIGEIGHT Marketing Agency and the Grab Team has created an environment where creativity thrives and great ideas come to life. This partnership is a strong example of what’s possible when two teams come together with a common goal—to create experiences that leave a lasting impression.
