GOOSHOP
Role:
UI/UX Designer
Industry:
Education
Duration:
22 weeks
GooShop Cambodia aspires to be the first and leading force in promoting the importance of reading in Cambodia through the use of e-reader devices and other educational technologies. They provide such as Amazon Kindle, Likebook E-readers, Amazon Fire Tablets, and high-end office supplies.
The company faces a significant branding challenge with its current name, Kindle Cambodia. Originally chosen to reflect a focus on Kindle products, the name has become a limitation as the business has evolved.
Brand Identity: Designing a visually appealing website that authentically reflects Aura Vault’s unique style and musical essence.
User Experience: Creating an intuitive interface that allows fans to easily access music, event information, and merchandise.
Fan Interaction: Implementing features that facilitate interaction between the band and their fans, such as personalized content, fan community forums, and social media integration.
In Cambodia, selling electronics education products is a very fresh concept idea but at the same time the marketing is also very critical too. Based on market research, One of the most challenging things in the market is the price. As far as educational products, their prices are reasonable. However, they will not be able to gain trust from customers unless they strengthen their branding.
Start off with the name: Why gooshop? The reason behind is that they want to encourage and motivate people to read more. It can serve as a motivator for people to develop a reading habit, as well as read faster and more books. It seems that Go!Go! is two phrases of cheering. However, we used Goo! It is more powerful, in a single phrase. (why choose that name ?)
Brand Color Palette. A neutral color palette, with black and orange as the primary colors, was chosen to maintain the minimal brand direction. Various shades of grey were added as secondary colors to allow flexibility in brand roll out design without detracting.
The launch of the Aura Vault website was met with enthusiastic response from fans, contributing to increased engagement and merchandise sales. The site’s intuitive design and interactive features have strengthened the band’s connection with their audience. Key metrics such as website traffic, user engagement, and online sales have shown significant improvement since the launch.
It's been such a pleasure working with the team Gooshop. The commonality that we share in our approach for human centric design and simplicity has made the entire process a smooth sailing.
