FTB Bank
Role:
UX/UI Design
Industry:
Bank
Duration:
22 weeks
Foreign Trade Bank of Cambodia which is known as FTB Bank (Cambodia) is truly the first and foremost local-commercial bank that has operated in Cambodia since 1979. With over 40 years of experience in baking and finance, FTB is committed to provide convenience and innovative solutions which respond to customer needs and grow together.
With the rapid advancement of technology and the increasing awareness of financial literacy, users have progressively embraced online banking, even amidst the challenges of the pandemic. To stay ahead in this evolving digital landscape, FTB has partnered with BIGEIGHT Marketing Agency to revamp the UX/UI of the FTB Mobile app. This collaboration aims to provide a fresh, user-friendly design while showcasing the app’s impressive features through engaging video animations.
Key Points:
1. Technological Advancements and Growing Financial Literacy
• As technology evolves and financial literacy improves, more users are transitioning to online banking services, increasing the need for seamless mobile experiences.
2. Pandemic-Driven Shift to Digital Banking
• The COVID-19 pandemic accelerated the adoption of online banking, making a smooth and efficient mobile banking experience more crucial than ever.
3. Video Animations to Highlight Key Features
• In addition to the UX/UI revamp, engaging video animations will be created to highlight the app’s standout features, helping users better understand and utilize the app’s capabilities.
4. Goal to Enhance User Experience
• The ultimate goal is to offer an improved, intuitive user experience that meets the evolving expectations of tech-savvy, financially literate users.
FTB Mobile is one the simplest mobile banking applications with a unique UX/UI that is designed by BIGEIGHT Marketing Agency. We enhance the experience of banking by understanding user's aha moment, hooking users to satisfaction with each different value such as transferring process, mobile top-up, bill payment etc making it easy with their daily usage. On top of that, we have also chosen to work on video animation by getting users to learn more about FTB Mobile. The purpose of every single video is to desire users to understand better digital banking and generate more accessibility through FTB mobile.
We set out to create the most straightforward, attractive, and enjoyable mobile banking app design possible in order to accomplish our core objective of transforming complicated banking solutions into something exciting for customers. Our case study on mobile banking UX aimed to show that beautiful app design is possible without sacrificing any of the many different financial services and goods.
We want you to discover our path to a new understanding of financial product design which is unlike anything you have ever seen in this mobile banking case study. BIGEIGHT Design team focus more on improve on mobile banking UX design concept is not intended to be the "ideal" banking solution.
All successful rebranding projects Gooshop something from the old brand into the new, creating a sense of familiarity for the brand's clients, target audiences and admirers.
We BIGEIGHT Marketing Agency are very pleased to work with the FTB team from project to project smoothly and build a long-term relationship together by enabling Cambodian users to adapt with mobile banking and making the banking mobile application more time-saving and convenient in order to increase the mobile digital literacy as well.
