LM Car

LM Car – Marketing and Brand Management

LM Car – Marketing and Brand Management

LM Car – Marketing and Brand Management

Product

Product

Product

Overview

Overview

Overview

Role:

Marketing Campaign

Industry:

Rider

Duration:

22 weeks

Client
Client
LM Car is the first ride-hailing app in cambodia focusing on middle-high end sonsumer groups . LM Car is operating brand new vehicles, specializing in high-end hospitality , travel management, and mobile payments. LM Car put a great deal of emphasis on a good experience by ensuring the safty and confort of passengers. It has so far served over 500, 000 users and currently enjoys best travel service experience and highest safty rating in Cambodia. LM Cars operates on a 24/7 basis shifting between more than 100 brand-new vehicles - all owned by the company to ensure its quality standards.
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management

Simply put, we dare

Simply put, we dare

what others don't Challage

what others don't Challage

Challage
Challage

LM Car, originally positioned as a taxi and car rental service, has encountered significant challenges due to misaligned brand management and communication. Many users perceive the app as a Chinese-owned car sales platform, which has led to confusion about its core services. Additionally, the app’s booking numbers fluctuate based on marketing efforts and promotions, showing inconsistent growth. The situation worsened during the COVID-19 pandemic, where safety concerns and a lack of trust resulted in a dramatic decline in bookings.

Key Points:

1. Misaligned Brand Communication

• Users misunderstand LM Car’s purpose, seeing it as a Chinese-owned car sales app rather than a taxi and car rental service due to unclear messaging.

2. Fluctuating Booking Numbers

• The app’s bookings are inconsistent, heavily dependent on marketing campaigns and special offers, leading to unstable growth.

3. Impact of the COVID-19 Pandemic

• During the pandemic, safety concerns and a decrease in trust led to a significant drop in bookings as users avoided shared transportation services.

4. Need for Rebranding and Clear Messaging

• To regain customer trust and stabilize bookings, LM Car must refine its brand positioning, ensuring that its key services as a taxi and car rental platform are communicated effectively.

Banhji Digital Marketing
Banhji Digital Marketing
Banhji Digital Marketing

List of

List of

List of

Task

Task

Task

Currently, LM Car is working with big8 team strategic branding and marketing focus on branding management and digital service including rebranding, digital and social media marketing, website development, Brand activation and Billboard. BIGEIGHT surely proud to bring LM Car grow and be better in the next 2 year.

Artwork Design
Artwork Design
Content Management
Content Management
Rebranding Design
Rebranding Design
Billboard Design
Billboard Design

Artwork

Artwork

Artwork

Design

Design

Design

Our Solution
Our Solution

To successfully enter the Cambodian infant formula market, Danalac must address key challenges, starting with an updated label design for its products. As an emerging brand in a market dominated by established names, Danalac’s product labels must stand out while building trust with local parents. The label is a critical touchpoint, serving as both an informative tool and a reflection of the brand’s values.

Banhji Digital Marketing
Banhji Digital Marketing
Banhji Digital Marketing
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management

Digital Marketing &

Digital Marketing &

Digital Marketing &

Billboard

Billboard

Billboard

LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
LM Car – Marketing and Brand Management
big8_lmcar
big8_lmcar
big8_lmcar

Rebranding

Rebranding

Rebranding

Design

Design

Design



LM Branding Design
LM Branding Design
LM Branding Design

In

In

In

Conclusion

Conclusion

Conclusion

In conclusion
In conclusion

It's been such a pleasure for BIGEIGHT team had working with the team LM Car. The commonality that we share in our approach for human centric design and simplicity has made the entire process a smooth sailing.

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