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June 3, 2019

LM Car – Marketing and Brand Management

Banhji is aim

Task

Digital Marketing, Design

  • Design

    Digital Marketing

  • Client

    Banhji

Big8_LMCar
Clients
LM Car is the first ride-hailing app in cambodia focusing on middle-high end sonsumer groups . LM Car is operating brand new vehicles, specializing in high-end hospitality , travel management, and mobile payments. LM Car put a great deal of emphasis on a good experience by ensuring the safty and confort of passengers. It has so far served over 500, 000 users and currently enjoys best travel service experience and highest safty rating in Cambodia. LM Cars operates on a 24/7 basis shifting between more than 100 brand-new vehicles - all owned by the company to ensure its quality standards.
The Challeges
With wrong direction of brand management and direction, most of app user get the wrong key communication message LM car as Chinese Owned and Car Saling App rather than Taxi and Car rental. The number of booking is up and down depend on marketing and offer . During Covid-19 pendamic, number of app booking is drop dramatically due to safty purpose and trust.
Big8_LMCar
Task
Currently, LM Car is working with big8 team strategic branding and marketing focus on branding management and digital service including rebranding, digital and social media marketing, website development, Brand activation and Billboard. BIGEIGHT surely proud to bring LM Car grow and be better in the next 2 year.

Artwork
Design

Digital
Marketing

Rebranding
Design

Billboard
Design

Artwork
Design

big8_LMcar
big8_LMcar
big8_LMcar
big8_LMcar

Digital
Marketing

big8_LMcar
big8_LMcar
big8_LMcar
big8_LMcar

Rebranding
Design

Big8_LMcar

Billboard
Design

big8_lmcar
The results
It's been such a pleasure for BIGEIGHT team had working with the team Danalac. The commonality that we share in our approach for human centric design and simplicity has made the entire process a smooth sailing.

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