Brand awareness can appear to be a nebulous idea. How do you get people to notice your brand? What makes a brand memorable in the minds of consumers? Isn’t it true that the product should speak for itself? How can a company persuade buyers that their product is the best?
Use the three elements of a compelling tale to raise brand awareness:
It’s similar to baking a cake when it comes to crafting an engaging brand story. While some of the ingredients are changed to make different tastes of cake, others, such as eggs, vegetable oil, flour, and heat, remain the same. There are some constant aspects in every engaging story, no matter what it’s about. These include exposition, which provides the reader with the knowledge they need to understand the story, as well as a conflict and its resolution. Creating brand awareness through an engaging story doesn’t have to include writing a novel—as the logo design Virtuoso produced for Beers with Bears demonstrates, an image can communicate an entire story.
What was the previous state of things?
Explain the situation in detail prior to your company developing the buyer-beneficial remedy. Make the customer feel recognized and known. Recognize that the way things were in the past does not have to be the way things will be in the future.
What is the conflict?
Describe the source of tension in this situation. What is preventing things from being in the best possible state? The dessert world went back and forth, experimenting with fresh energy-boosting cookie ideas, but nothing seemed to suit. When combined with a glass of milk, peanut butter cookies provided protein, but they just tasted good and never totally satisfied the palate.
What is the outcome?
How does this brand supply a consumer with the answer they require, and how does it do so better than any other brand? This is the time to cast the brand as the story’s knight in shining armor.
Discuss your brand’s clear, straightforward answers and how they alleviate the purchasers’ pains as outlined in the exposition. Using the idea of energy cookies as an example, the solution here is unique caffeinated chocolate chips with a sophisticated taste for the professional who needs energy throughout the day. These aren’t your kids’ cookies; they’re Mommy’s delectable hidden weapon.
Increasing brand visibility in congested areas
The average American views 4,000 to 10,000 advertisements per day, according to Forbes. With so many advertisements bombarding your clients’ eyes every day, catching their attention creatively has never been more vital.